Sunday, December 6, 2015

Marketing Personas and Lesson Plans

I was reading through a topic on marketing personas, fictional characters used to represent your customer or target audience.    You will give your persona a name, age, interests and any other characteristic you deem necessary to be able to visualise them.  Then it hit me that I should be using the same concept when designing lesson plans.  In fact, this should be relatively easy as I often know who I will be teaching or training.  I will write an update at a later stage to tell you how well it is going.

Saturday, November 21, 2015

On Traditional Learning and Development Professionals

Jane Hart, writing on her blog, has this to say about traditional Learning and Development professionals:

They believe they know what is best for their people; they think that an understanding of pedagogy and instructional design skills is enough. They disregard the fact that most people are bored to tears sitting in a classroom or studying an e-learning course at their desktop – and don’t realise that many are working around L&D to sort out their own learning and performance problems rather than have to endure an L&D-designed initiative.

Source

Wednesday, March 4, 2015

4 Things Stopping Students From Using E-learning in Africa

The four things I believe are stopping more Africans from taking advantage of e-learning are:

  1. Electricity:  With most parts of Africa having little or no electricity supply, it becomes a moot point accessing the Internet.  And yes, one could use phones but these require charging.
  2. Connectivity :  There is still not enough bandwidth availalable and sometimes connection speeds could be crippling.  I tried watching a Youtube video in Freetown recently and had to give up after 1 hour.
  3. Equipment:  Laptops, Tablets and even Smartphones are still too expensive for the average student.   
  4. Payment:  Although a lot of online resources are free, some  very good Africa-focused education products are paid for: Pass , African Virtual School , and Eneza Education .  Students or their parents do not have easy access to credit/debit cards or are not aware of alternative payments.
I believe that once these barriers are reduced, E-learning in Africa will take off.

Saturday, February 21, 2015

Netflix on Focus

We are not a generic “video” company that streams all types of video such as news, user-generated, sports, porn, music video, or reality.   We are a movie and TV series entertainment network.