Sunday, December 6, 2015

Marketing Personas and Lesson Plans

I was reading through a topic on marketing personas, fictional characters used to represent your customer or target audience.    You will give your persona a name, age, interests and any other characteristic you deem necessary to be able to visualise them.  Then it hit me that I should be using the same concept when designing lesson plans.  In fact, this should be relatively easy as I often know who I will be teaching or training.  I will write an update at a later stage to tell you how well it is going.