Skip to main content

Marketing Personas and Lesson Plans

I was reading through a topic on marketing personas, fictional characters used to represent your customer or target audience.    You will give your persona a name, age, interests and any other characteristic you deem necessary to be able to visualise them.  Then it hit me that I should be using the same concept when designing lesson plans.  In fact, this should be relatively easy as I often know who I will be teaching or training.  I will write an update at a later stage to tell you how well it is going.

Comments

Popular posts from this blog

Suggested Literacy and Numeracy Skills Levels for Africa

To be able to upskill  Africans, policy makers and educators will need to establish their literacy and numeracy levels. This is common practice all over the world and is used to determine a person’s suitability for a course or skills training. One body that has worked on establishing levels is the International Standard Classification of Education (ISCED), which designed a framework to classify educational activities. Borrowing from their classification, I recommend that Africa focuses in the first instance on the ISCED attainment levels:  0 — Pre-primary education1 — Primary Education2 — Lower Secondary EducationAt Level 1, a learner will be expected to: write a message for someoneread and follow simple instructionsread and write whole numbersuse a calculator to add, subtract, multiply and divideperform a basic internet search with a phone, tablet or computerAt Level 2, a learner will be expected to: write straightforward emails and letterscomplete a formread and understand short repor…

On Traditional Learning and Development Professionals

Jane Hart, writing on her blog, has this to say about traditional Learning and Development professionals:

They believe they know what is best for their people; they think that an understanding of pedagogy and instructional design skills is enough. They disregard the fact that most people are bored to tears sitting in a classroom or studying an e-learning course at their desktop – and don’t realise that many are working around L&D to sort out their own learning and performance problems rather than have to endure an L&D-designed initiative.
Source